Human toothpaste is toxic to dogs and cats — it contains fluoride and often xylitol, which are both harmful to pets. This pet toothpaste is formulated specifically for dogs and cats: safe to swallow, no harmful ingredients, and a flavour that makes most pets accept the brush rather than fight it. The before-and-after images show what consistent brushing achieves — yellow, tartar-covered teeth cleaned to a visibly whiter surface. 100g tube, enough for several months of daily use.
Key Features
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Formulated for pets — contains no fluoride or xylitol; safe if swallowed during brushing
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Removes plaque and tartar — enzymatic formula breaks down build-up with regular brushing
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Freshens breath — addresses the bacterial source of bad breath rather than just masking it
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Pet-friendly flavour — designed to make pets accept the brush more readily than unflavoured products
- For dogs and cats
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100g tube — several months of daily use per tube
How To Brush Your Pet's Teeth
Start by letting your pet lick a small amount of paste from your finger so they associate it with something pleasant. Move to a finger brush, then a soft-bristled pet toothbrush over several sessions. Brush in small circular motions along the gumline, focusing on the outer surfaces of the back teeth where tartar builds most. Even 30 seconds of brushing per day makes a significant difference over weeks and months.
Frequently Asked Questions
My pet won't let me brush their teeth — what should I do?
Start slowly. Let them lick the paste from your finger for a few days before introducing any brush. Then use a finger wrapped in gauze before moving to a brush. Keep sessions to 10–15 seconds initially and build up gradually. Pairing brushing with a high-value treat immediately after helps build acceptance.
Is it safe if my pet swallows it?
Yes — the paste is formulated to be safe if ingested in the small amounts that occur during normal brushing. It does not contain fluoride or xylitol. Do not intentionally feed large amounts.
How often should I brush?
Daily brushing is ideal and what produces the results shown in the before-and-after images. Even brushing 3–4 times per week is significantly better than no brushing. Once-weekly brushing maintains some benefit but is the minimum to see any meaningful improvement.
Can I use it on cats?
Yes — the formula is safe for both dogs and cats. Cats generally require more patience and shorter initial sessions. A finger brush or small soft bristle brush works better than a full-sized pet toothbrush for most cats.
