{"product_id":"pet-toothpaste-natural-enzymatic-dental-paste-for-dogs-cats","title":"Pet Toothpaste | Natural Enzymatic Dental Paste for Dogs \u0026 Cats","description":"\u003cdiv class=\"product-desc\"\u003e\n  \u003cp class=\"product-desc-lead\"\u003eA \u003cstrong\u003enatural enzymatic pet toothpaste\u003c\/strong\u003e formulated specifically for dogs and cats — safe to swallow, fluoride-free and available in flavours pets actually enjoy. Works with an enzymatic action that continues breaking down plaque even after brushing stops, providing extended protection between sessions.\u003c\/p\u003e\n  \u003cul class=\"product-desc-benefits\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnzymatic formula\u003c\/strong\u003e — enzymes continue working in the mouth after brushing, breaking down plaque-forming bacteria for extended protection\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSafe to swallow\u003c\/strong\u003e — no fluoride or artificial detergents; completely safe for pets who can't rinse and spit\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePet-friendly flavour\u003c\/strong\u003e — formulated to be palatable for dogs and cats, making the brushing process far easier\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReduces plaque and tartar\u003c\/strong\u003e — regular use significantly slows the build-up that leads to gum disease and tooth loss\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFreshens breath\u003c\/strong\u003e — neutralises odour-causing bacteria at the source\u003c\/li\u003e\n    \u003cli\u003e\u003cstrong\u003eSuitable for dogs and cats of all ages\u003c\/strong\u003e\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhy You Need Pet-Specific Toothpaste\u003c\/h3\u003e\n  \u003cp\u003eHuman toothpaste contains fluoride and artificial sweeteners (including xylitol) that are toxic to pets even in small amounts. Pet toothpaste is specifically formulated without these ingredients, making it safe for animals who will inevitably swallow what goes in their mouths. The enzymatic action is an additional advantage over human paste — it works without the foaming and rinsing cycle that pets can't do, maintaining its cleaning effect throughout the time your pet's saliva is active.\u003c\/p\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003col\u003e\n    \u003cli\u003eApply a small amount to a pet toothbrush or finger brush.\u003c\/li\u003e\n    \u003cli\u003eIntroduce gradually — let your pet lick the paste first before attempting to brush.\u003c\/li\u003e\n    \u003cli\u003eBrush in small circular motions focusing on the outer surfaces of the back teeth.\u003c\/li\u003e\n    \u003cli\u003eAim for daily brushing; every other day as a minimum for effective plaque control.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003ch3\u003eKey Features\u003c\/h3\u003e\n  \u003cul class=\"product-desc-ingredients\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnzymatic formula\u003c\/strong\u003e — extended post-brush plaque control\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFluoride-free, xylitol-free\u003c\/strong\u003e — completely safe for pets to ingest\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePet-palatable flavour\u003c\/strong\u003e — increases cooperation during brushing\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp class=\"product-desc-note\"\u003eFor pets only — never use human toothpaste on animals. Safe to swallow. Suitable for dogs and cats of all ages.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 140g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Enzymatic, fluoride-free, safe to swallow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavours:\u003c\/strong\u003e Pet-friendly (see variant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Dogs and cats\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The People's Pet Club","offers":[{"title":"Default Title","offer_id":53170076844360,"sku":"SU00114423-100g","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2459\/2712\/files\/10072681677128_photoroom.jpg?v=1780662100","url":"https:\/\/peoplespetclub.com\/products\/pet-toothpaste-natural-enzymatic-dental-paste-for-dogs-cats","provider":"The People's Pet Club","version":"1.0","type":"link"}