A gentle, moisturising pet shampoo formulated with natural ingredients to clean your pet's coat without stripping the natural oils that keep skin healthy and fur shiny. pH balanced for pet skin, sulphate-free and suitable for sensitive skin types — leaves the coat clean, soft and naturally conditioned.
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pH-balanced for pet skin — pet skin has a different pH to human skin; using the correct pH prevents dryness, irritation and disruption to the skin's natural barrier
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Sulphate-free gentle cleanse — removes dirt and odour without the harsh surfactants that strip natural coat oils
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Moisturising formula — leaves the coat and skin hydrated after bathing; no dry, itchy skin post-bath
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Natural ingredient base — free from unnecessary artificial fragrances and chemicals that can cause reactions in sensitive pets
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Adds coat shine — regular use improves coat appearance and manageability
- Suitable for dogs and cats, including sensitive skin
Why the Right Shampoo Matters
Human shampoos — even mild ones — are formulated for human skin pH (around 5.5). Pet skin pH is significantly higher (6.5–7.5), meaning human shampoos are too acidic and will strip the protective acid mantle of a pet's skin with repeated use, leading to dryness, dandruff, increased shedding and susceptibility to infection. A pet-specific pH-balanced shampoo cleans effectively without causing any of this secondary damage.
How to Use
- Wet your pet's coat thoroughly with warm water.
- Apply a suitable amount of shampoo and lather through the coat from neck to tail.
- Avoid the eye area — use a damp cloth to clean the face.
- Rinse thoroughly until the water runs completely clear.
- Towel dry and allow to air dry or use a low-heat pet dryer.
Key Features
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pH-balanced formula — correct for dog and cat skin
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Sulphate-free surfactants — gentle clean; preserves natural coat oils
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Moisturising agents — hydrates skin and coat during and after washing
For dogs and cats. Avoid eye area. Rinse thoroughly. Do not use human shampoo on pets. Patch test recommended for very sensitive skin.
Specifications
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Weight: 370g
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Formula: pH-balanced, tearless, gentle
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Scent: Fresh and mild
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Suitable for: Dogs and cats, all coat types